The Wine Industry is built on fear and confusion. That fear and confusion lead to predictable consumer behavior, which, in turn, leads to profitability. Let’s change up the system.

In Chapter 2, we’ll explore the most useful tool for opening a bottle of wine, why it’s useful, and, most importantly, how to use it to seamlessly open pretty much any bottle of wine.

In Chapter 3, we learn the 6 S’s Framework for how to taste a glass of wine. It’s a useful toolkit to understand what to do with a wine glass once it’s poured. Spoiler alert: there’s more to it than “just drink it!”

In Chapter 4, we begin to establish the tasting framework that we will use over the course of the subsequent few chapters. In the Sample Course, we’ll just get a taste of this framework, but in the Full unPINNED: Wine Course, we explore the entirety of it. Here, we’ll dive into details on the first part of our tasting framework: Aromas.

In this chapter, we’ll come to understand what acidity is, where on our palate we feel it, and how to evaluate acidity in the context of wine. We’ll also try an experiment that will help to reinforce acidity’s effect on our palate.

In Chapter 6, we debunk the many myths that surround the word and the concept of “body” in wine, and we establish a definition for “body” that is clear and concise. We’ll walk through two different experiments to help illustrate some of the concepts about “body” and sugar in wine.

In Chapter 7, we experience the unique taste sensation of tannins, and we explore where tannins come from. Tannins form the final part of our tasting framework.

In this review chapter, we put together all the different elements of our tasting framework, that we can use with every single wine we drink. Chapter 8 concludes Part 1 of the unPINNED Wine Course. Onwards!